Of the top 30 apps on Overwolf, Marchand said that 40% started as websites. "Building and making a living from gaming apps is hard since it requires developing many different components outside of the core functionality of your product," said Uri Marchand, CEO and cofounder of Overwolf. Overwolf attracts 12 million monthly active users (defined as gamers using the apps while they play games), and while the company reported that the average monthly revenue for the top 25% of app creators on Overwolf was $26,000 in June, some top developers on the platform are poised to make over $1 million this year.
By using their platform and resources, creators are able to build, distribute, and monetize in-game applications and modifications to create a space where their careers can really take off.Ī spokesperson at Overwolf told Business Insider that the company pays $10 million in revenue each year to the more than 30,000 in-game app developers that use the platform. Overwolf, a platform that launched in 2009 and allows third-party developers to craft gaming apps in HTML and JavaScript, is working on changing the playing field. Lewis Gordon wrote in a recent article in The Verge about the "financial precariousness … people can wind up in when determinedly pursuing what they love: making video games." Game developers often have had no choice but to bootleg their creations, never reaping the financial return they truly deserve. No matter how talented you are, it's traditionally been difficult to make bank as a game developer. Visit Business Insider's homepage for more stories.Cohen said the secret to their success is "constantly measuring, iterating, and pushing ourselves to improve to meet the needs of our users.".The app gained over 900,000 installs by launching new features specifically requested by users and relying on word-of-mouth marketing.Facecheck's team is comprised of three friends, including cofounder Uzi Cohen, who come from technical, business, and gaming backgrounds.One of the in-game apps Facecheck, which allows players to learn the weaknesses of their opponents and improve their gaming strategies, made over $1 million on the platform in the last year.Overwolf is a platform that allows third-party game developers to build, distribute, and monetize apps that work with existing games like "League of Legends," "Rainbow Six Siege," and "Hearthstone.".
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